A food brand made to stand out on a shelf and on the side of a van.
FOOD & BEVERAGEBRANDING / BRAND IDENTITY
Brand Identity.
A brand that looks like you everywhere.
A full brand identity for your Vancouver business. Your logo, type, colour, and voice, plus a simple guide so everything you put out looks like the same business.
From $6,5004–8 weeksOne honest quote
Trusted by
01 / Why it matters
Most small businesses have a logo, not a brand. The website uses one font, the deck uses another, Instagram has a third, and every piece looks like a different company made it.
And that quietly costs you. People need to see you a few times before your name sticks. When every piece looks different, those moments never add up, and you stay forgettable to the people you most want to reach.
Recent work
Brands you can actually see.
Two Vancouver businesses, two very different worlds. The same care went into both, from a clinic front desk to a grocery shelf.
A clinic brand that looked right on the front desk and the sign outside.
HEALTHCARE02 / How we work
How we build your brand.
No mystery, no jargon. Here is exactly how we go from a quick chat about your business to a brand you can use everywhere.
- 01
Get to know you
“What do you really do for people?”“We see you the same day, so nobody waits a week to feel better.”We talk to you, your team, and a few of your customers. Your brand comes from your real business, not from a mood board.
- 02
Find your angle
The local clinic that picks up on the first call.One clear sentence about what you do. A short note on how you should sound. We agree on this before we draw a single thing.
- 03
Design the look
CityMed · core paletteLogo, fonts, colours, patterns, and the kind of photos that fit. Every choice has a reason behind it, not just 'it looks nice'.
- 04
Write it down
Aa BbFonts and rules, one pageOne short, plain guide. What to do, what to avoid, with real examples. Easy enough for a new hire to follow on day one.
- 05
Put it to work
Origin Fresh · appliedWe roll it out across your site, social, deck, and stationery. Real pieces you can use, not just slides. Add Website Design and it all happens in one go.
A logo is just the start. The rest is what makes people remember you.
The same brand, all together
AaThe fonts that make your words feel like you, every time.
Pattern
“Plain, warm, never clinical.”Voice
03 / Deliverables
Everything you get.
This isn't a checklist to tick off. It's a real, working kit you get to keep. Here's every piece that lands in your hands, all yours.
Your brandYour brandYour brand
#———Your primary#———Your accent#———Your neutral#———Your ink
AgRegularMediumBold
DoSay it plainly. “Book in 30 seconds.”Don't“Leverage our streamlined intake solution.”WarmPlainDirect
Real, warm, in-context
SVGAIEPSPNGPDF
Simple is easier to live with.
- Sorted in one meeting, not weeks of going back and forth.
- A new hire can keep it looking right without asking you.
- Clear on a phone screen and clear on a sign across the street.
The tools we use
The tools behind your brand.
A focused kit, grouped by what each one does. Tools come and go, but good work doesn't — we pick what suits your brand and hand you the keys at the end, so you're never locked in.
Design
Where the logo, layouts, and motion actually get drawn.
Figma
Photoshop
Illustrator
After Effects
AI Research + Assets Creation
Speeds up the research and rough drafts. People still pick what ships.
Claude
Midjourney
ChatGPT
Gemini
Motion and 3D Assets
For the moving parts and the things that need depth.
Rive
Jitter
Blender
Spline
Collaboration
How we stay in touch and keep you in the loop.
Slack
Notion
Loom
Google Meet
04 / Proof
See it working for real.
HEALTHCAREA brand that made a small local clinic look like one you'd trust with your health. The same look ran through everything they put out.
Read the case study
ErgobuddyECOMMERCE / D2C
Product pages that felt like a real story, not a list of specs. People clicked, and it brought in $180K in 90 days.
Read the case studyWhat comes next
A brand is the start, not the finish.
Once the identity is built, it has to show up somewhere — a website, a campaign, a search result. Here’s what most brand clients pick up next, all from the same desk.
Talk through the full scopeWebsite Design
Turn the new brand into a site that actually sells.
Webflow
A site your team can update without a developer.
WordPress
Full ownership and deep control over your SEO.
Logo Design
Just need the mark? This is where to start.
Growth Marketing
Get the new brand in front of the right people.
SEO
Rank for what your customers actually search.
Start a project
A brand people remember.
- A real designer reads every message — no bots, no sales funnel.
- Real starting prices are on our pricing page — your final number is quoted on a free call.
- Honest from the first reply: if we're not the right fit, we'll say so.
Book a strategic call
15 minutes, no pitch — just a clear next step.
Tell us about it.
Common questions
A logo is one mark. A brand identity is everything around it that makes you you: your fonts, colours, the way you sound, and simple rules for using them. The logo says your name. The brand makes people remember and trust the business behind it.
We talk before we design. We learn from you, your team, and a few of your customers, and the look grows from what's actually true about your business. We don't just copy what's trending. A brand that fits you will always stand out more than one that just looks current.
Every file you need and the editable originals, in all the formats you'll use. Plus a plain guide and ready-made templates for your website, social, email, and decks. Everything to run your brand on your own, without calling us every time.
If your logo is worth keeping, we keep it. We look at what's already working first. Sometimes we keep the logo and build a fresh look around it. Sometimes it needs a small tidy-up. Sometimes a full rebuild is the right move. We'll tell you honestly which one you need.
It's a short, plain how-to for your brand. Your team uses it to keep everything looking right. Any designer or agency you hire later uses it too. We write it so your next new hire can pick it up and get it, not so it sits unread in a folder.
Once the brand is locked, the main rollout (site, social, deck, email) takes about 3 to 6 weeks. Bigger things like signs, packaging, or vehicle wraps can take longer, so we do them in stages. Nothing goes out before it's ready.