ERGOBUDDY · ECOMMERCE · 2020
Ergobuddy.
$180K in revenue. in the first 90 days
- $180Krevenue
- 1.9sLCP
- -54%cart abandonment
- Client
- Ergobuddy Inc
- Timeline
- 9 weeks
- Year
- 2020
- Live site
- ergobuddy.com
- Services
01 / The Problem
Ergobuddy had five products, a Shopify theme that looked like ten other ergonomic brands, and a cart-abandonment rate of 78%. Their ad spend was bringing traffic that never converted because the product pages read like spec sheets, not stories.
02 / The Solution
Product pages that earn the click.
Most ergonomic sites lead with specs. We led with why.
- 01
Rebuilt product pages around outcomes
Not features. A benefit headline, a problem framing, then the specs. Reordered every page using the same pattern.
- 02
Added a 360-degree product view
Replaced the three stock shots with a 360 viewer built on Shopify native components. No third-party plugin weight.
- 03
Simplified checkout to 2 steps
One address, one payment, one click. Removed the create-account gate. Express checkout moved above the fold.
- 04
Cart-save that actually saves carts
Email drip captures abandoned carts within 10 minutes. 22% of abandoners return to buy within 48 hours.
03 / The Impact
The result: $180K in revenue in the first 90 days.
- $180Krevenue
first 90 days post-launch
- 1.9sLCP
product page median
- -54%cart abandonment
down from 78%
- 4.2xreturn-visitor rate
vs previous site
04 / Visual Overview
A store built around the purchase decision.
