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U.S. RUBBER · INDUSTRIAL B2B · 2019

U.S. Rubber.

3x inbound RFQs. in one quarter

  • 3xinbound RFQs
  • 2.1sLCP
  • 147ranking keywords
Read the storyVisit live site
U.S. Rubber homepage hero with product grid and industrial imagery
U.S. Rubber product catalog with filtering and spec sheets
Client
U.S. Rubber Inc
Timeline
12 weeks
Year
2019
Live site
usrubber.com
Services
  • Website
  • SEO
  • Technical Content

01 / The Problem

U.S. Rubber manufactures industrial rubber parts for procurement teams who need exact specs, fast quotes, and a supplier they can trust. Their old site ranked for none of the terms their buyers searched — two RFQs a month from a business doing eight figures offline.

02 / The Solution

Built for the way buyers actually shop.

Procurement teams are not consumers. They need specs, not stock photos.

  1. 01

    Every part got a spec sheet page

    Downloadable PDF, HTML alternative, schema markup. Search engines indexed 400 pages that had lived as a single catalog before.

  2. 02

    RFQ form that takes 30 seconds

    Part number, quantity, deadline, file attachment. Nothing else. Replies within one business day, automated receipt immediately.

  3. 03

    Technical blog targeting buyer queries

    Twenty articles on compound tolerances, compliance, and sourcing. Each targeted one long-tail phrase real buyers search.

  4. 04

    Industry-schema for spec indexing

    Schema.org Product + custom properties for durometer, temperature range, certifications. Richer SERP snippets on every part page.

03 / The Impact

The result: 3x inbound RFQs in one quarter.

  • 3xinbound RFQs

    Q3 vs Q1 2024

  • 2.1sLCP

    spec page median

  • 147ranking keywords

    from baseline 3

  • +28%RFQ-to-order rate

    better-qualified leads

The numbers

Content that procurement teams actually read.

Google Analytics 4Conversions · GA4
3×inbound RFQs▲ Q3 vs Q1 2024

Monthly organic sessions. Technical content engine launched month 3.

Search ConsoleLast 6 months
  • Avg. positionPage 1
  • Keywords on page 1147from 3
  • Pages indexed412

04 / Visual Overview

A B2B site engineered for procurement.

U.S. Rubber product catalog with filtering and spec sheets
U.S. Rubber mobile RFQ form with file attachment
U.S. Rubber product spec sheet detail
U.S. Rubber RFQ form component

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