GROWTH MARKETING / GOOGLE ADS
Google Ads.
Google Ads that stop leaking money.
Paid search campaigns built, tuned, and reported for Vancouver businesses that need leads this month and a lower cost-per-lead next month.
01 / The cost of waiting
Most Google Ads accounts were set up by Google's own onboarding flow and never audited again. Broad match eating budget. Search terms mismatched to landing pages. Conversion tracking pointing at thank-you-page fires that never happened.
That sloppiness costs real dollars. A typical SMB account wastes 30 to 50% of spend on clicks that were never going to convert. Every month that isn't fixed is a month of subsidizing the bad keywords.
02 / Approach
How Google Ads converts.
This is how we do google ads — not 'best practice' in a vacuum, but the way we actually ship work that earns its keep.
- 01
Audit
Account audit. Which keywords converted, which wasted, which were never going to. What your competitors are spending on, what the landing pages are doing wrong.
- 02
Campaign build
Campaign structure, keyword groups, ad copy variants, negative keyword lists, and landing pages built or optimized to match each ad group.
- 03
Launch and monitor
First two weeks of daily tuning. Bids, budgets, negative adds, quality score watching. No set-and-forget.
- 04
Optimize monthly
Monthly review. Kill losers, double down on winners, A/B test ads, refresh creative. Paired with SEO, the ad data sharpens organic keyword priorities too.
03 / Deliverables
Everything a paid account needs.
- Account auditA review of your existing ad account to stop the leaks.
- Campaign buildCampaigns structured and launched from the ground up.
- Ad copy variantsMultiple ad versions tested to find what converts.
- Landing page reviewA check that the page your ads point to actually converts.
- Conversion trackingTracking set up so you know which clicks become customers.
- Weekly tuningHands-on weekly adjustments to keep spend efficient.
- Monthly reportA plain-language recap of what we did and what it moved.
04 / Proof
He collaborated effectively and delivered projects on timeline and budget.
Start a project
Pay for clicks that actually close.
- A real designer reads every message — no bots, no sales funnel.
- Real starting prices are on our pricing page — your final number is quoted on a free call.
- Honest from the first reply: if we're not the right fit, we'll say so.
15 minutes, no pitch — just a clear next step.
Tell us about it.
Common questions
Minimum useful spend is around $1,000 per month for most local businesses. Under that, there's not enough click volume to learn what's working. Competitive categories (legal, insurance, home services) need $2,500 to $5,000 per month to compete. We tell you honestly if your budget is too small.
Flat management fee. Percentage-of-spend models reward agencies for burning your budget, which we refuse to do. The fee scales with account complexity, not with how much you spend.
Exact and phrase match where possible. Aggressive negative keyword lists built from real search terms, refreshed weekly. Location and device targeting tightened to your actual customer. Quality score improvements that lower cost-per-click over time.
They work together. Ads buy immediate traffic while SEO compounds. Ad keyword data feeds SEO priorities. SEO rankings let you reduce ad spend on terms you rank for organically. They're partners, not rivals.
Monthly report shows cost, clicks, conversions, cost-per-lead, ROAS where trackable, top-performing ads, wasted-spend trends, and what we're doing next month. Plus a live dashboard you can check anytime.
You own it. We build inside your account or help you open one in your name. If you ever leave, you take everything. No lock-in, no data hostage.